ADVERTISING CAMPAIGN SERVICES
To design and implement activities aimed at increasing awareness amongst the Nigerian population on the role and importance of the EUROPEAN UNION and its programmes in Nigeria’s development and about shared values and principles underpinning the EU’s relationship with Nigeria. This would cover various policy areas and development cooperation (education, economic diplomacy, gender, political dialogue, Human Rights, and culture).
To organise and manage logistics for EU public diplomacy activities through existing and new platforms promoting EU and Nigeria shared values, improve outreach to a wider audience, increase recognition of the EU, giving Nigerian audiences the opportunity to gain deeper insight into EU issues of relevance to Nigeria.
To analyse the current level of EU visibility and the potential impact of new activities (as part of this contract) on current/new target audiences at different phases of the project, to assess the level of interest/awareness of the Nigerian public.