BELOW THE LINE (BTL) MARKETING SERVICES FOR GAIN NIGERIA’S ENHANCING ACCESS TO SAFE AND NUTRITIOUS DIET (ENSAND) PROJECT
The primary purpose of this RFP is to engage the services of a below-the-line (BTL) media agency to provide commercial marketing services aimed at increasing the demand for eggs as a nutritious food for consumption by children aged 6 months to 9 years old in Kaduna State. To achieve this objective. The preferred media agency will provide the following services.
- Develop a BTL market activation strategy and plan to motivate parents/caregivers to increase egg consumption by children by ensuring they eat at least one egg per week.
- Buying and placement of Point of Purchase (PoP) activation in line with the agreed
- BTL plan.
- Monitoring the BTL plan to provide input into the programme evaluation process to achieve the project objective.