GLOBAL ALLIANCE FOR IMPROVED NUTRITION (GAIN)
REQUEST FOR PROPOSALS CONSULTANCY SERVICES
MEDIA PLANNING, BUYING AND PLACEMENT FOR THE ENHANCING ACCESS TO SAFE AND NUTRITIOUS DIET (ENSAND) PROJECT DEMAND CREATION WORK
ISSUED BY THE GLOBAL ALLIANCE FOR IMPROVED NUTRITION (GAIN)
The Global Alliance for Improved Nutrition (GAIN) is a Swiss based foundation launched at the UN in 2022 to tackle the human suffering caused by malnutrition. Working with both governments and business, we aim to transform food systems so that they deliver more nutritious food for all people. At GAIN, we believe that everyone in the world should have access to nutritious and safe food. We work to understand and deliver specific solutions to the daily challenge of food insecurity faced by poor people.
This Request for Proposal (RFP) is issued and will be administered by the Global Alliance for Improved Nutrition GAIN in respect of the Enhancing access to safe and Nutritious Diets (ENSAND) project. The Enhancing Access to Safe and Nutritious Diets (ENDSAND) project is a 5-year project that seeks to improve the dietary quality of bottom of the pyramid (BOP) households by increasing egg consumption amongst children. The focus is mainly on young children aged six months to nine years in the FCT, Kaduna, and Kebbi States.
The primary purpose of this RFP is to engage the services of a media consultant to implement an above the line (ATL) multimedia campaign, aimed at increasing the demand and consumption of egg by children aged 6 months to 9 years old in designated bottom of the Pyramid (BOP) households in Kaduna state. Specifically, the media consultant will provide the following services.
• Develop a media strategy and resulting media plan for roll-out though appropriate radio channels in Kaduna.
• Buying and placement of advertising in line with the agreed media plan.
• Ongoing monitoring of the media plan to ensure compliance and provide insights into the program implementation and evaluation.
Kindly visit the link below for the full terms of reference: https://www.gainhealth.org/requests-for-proposals
The original proposals should be submitted in electronic copy on or before 13 September 2023 to email address: [email protected] please indicates ATL Demand Creation Work as the subject matter for your submission.
Queries sent by September 5th, 2023 at 5:00pm EST will be responded to on September 8th, 2023. Responses will not be confidential except in cases where the applicant clearly indicates that proprietary information is involved.